How can you help young professionals become more aware of their health care?
Welcome to the Health Care Transformation Challenge sponsored by Horizon Blue Cross Blue Shield of New Jersey.
Imagine you are a consultant hired by Horizon BCBSNJ to develop a health care management product, service, or business concept that helps our members take a more active role in their behavioral health and wellness.
Your idea or solution should address at least one of the following focus areas:
Advocacy - overcoming stigmas and increasing willingness to seek mental health support.
Access - helping members find and use timely, quality care.
Care Management - enabling adherence to clinical plans, medication prescriptions, etc.
Treatment - how to improve mental health and wellness.
Prevention - identify ways to alleviate social determinants of health (availability to resources, access to education, social support).
You can use any media or channels. Prototypes are not required.
Case Study Guideline
What is the name of your solution and its overall mission?
What problem is this solution solving? (Please research the problem to illustrate how it is important to mental health)
How would the solution be used? What does it look like?
How would you market this solution? Target Audience? (Marketing plan – search, display, social, email, etc.)
Develop an overall engagement lifecycle. (How would you make sure patients wanted to use – and keep using - this solution?)
Who would pay for your solution? What is the investment and how would you break-even?
What role could an insurance company/hospital play in making your solution successful?
What are some measurable results the solution will achieve?
Tips to Get Started
Use various research methods (primary, secondary, focus groups, or surveys).
Identify the key problem as to why younger individuals are not knowledgeable about health care.
What strategy can be used to help interest and educate them?
For the first round, you will be asked to submit an application that includes:
A one-page description of your idea and why it’s relevant (.pdf).
Up to five slides to support and/or visualize your idea (.pdf).
Once you have both components ready, you can submit your application
1st Place: $5,000
2nd Place: $3,000
3rd Place: $2,000
DATES & ELIGIBILITY
Online Applications & Submissions
September 3, 2019 - October 13, 2019
Submissions Review & Judging
October 14, 2019 - October 25, 2019
October 28, 2019
Final Presentations (In-Person)
November 22, 2019
Each submission must be made by a team of two to four eligible students. Each individual student is considered an “Entrant.”
Entrants must be between the ages of 18 and 30 years of age and be actively enrolled in a university or college in the State of New Jersey with a minimum of 9 credits, pursuing an Associate, Bachelor’s degree, or career-specific degree offered to qualified high school graduates.
Submissions must be in English.
Each Entrant must submit a copy of their student ID, unofficial transcript and the submission form filled out completely. Please include the number of people in each group with their first and last names.
Winners from previous year’s Health Care Transformation Challenge are not eligible to participate in the 2019 Challenge.
If a team’s submission is chosen as a finalist, each Entrant must be able to attend the in-person presentation on November 22, 2019 at Horizon Blue Cross Blue Shield of New Jersey Headquarters in Newark, New Jersey.
Accepting Applications & Submissions: September 3- October 13
The website will accept student submissions during this period
Judging: October 14 - 25
A group of internal judges will review submissions and select finalists. A maximum of 10 finalists will present their submissions in person.
Finalists Announced: October 28
Finalists will be notified via email that they've been chosen to present on competition day. This email will include all relevant information about presentation day.
Final Presentations: November 22
All finalist teams will present their work to a panel of judges at Horizon Blue Cross Blue Shield of New Jersey's headquarters in Newark, New Jersey.
Scoring & Judging
Teams will be evaluated on a 100-point scale and judged on the following criteria:
Understanding of Topic and Prompt (30 Points)
Creativity and Originality of Content (25 Points)
Quality, Feasibility and Sustainability (25 Points)
Organization of Material and Overall Presentation (20 Points)
An internal team of Horizon BCBSNJ employees will review all applications and determine the finalists. There will be a panel of both internal and external judges for the finalist round on November 22nd.
About Horizon BCBSNJ
Horizon BCBSNJ is the leading health insurer in New Jersey, trusted by generations of families and businesses. We are dedicated to enriching the lives and health of our members and the New Jersey communities we serve. Our vision is to continue to lead the transformation of health care in New Jersey by closely collaborating with hospitals and physicians. Improving quality and enhancing patient experience and lowering the total cost of care. Founded during the Great Depression, our Company was the ﬁrst multi-hospital service plan to begin providing prepaid hospital coverage. We have been a New Jersey-based company ever since, providing health coverage to generations of families and businesses.
For more than eight decades, we have worked to ensure that the changing health care needs of our customers have been met with innovative and effective solutions. Providing security, peace of mind, and affordable quality health insurance has always been and remains today our top priority.
Questions about your application?
Looking to share materials with your classmates or others at your school?
Curious to learn more about the competition in general?
Students, school administrators, faculty members, and press/media professionals are welcome to contact our Health Care Transformation Challenge (HCTC) organizing team at HCTC@horizonblue.com.
2018 Health Care Transformation Challenge Finalists
Horizon Blue Cross Blue Shield of New Jersey hosted its second annual Health Care Transformation Challenge. Student teams submitted innovative ideas aimed to improve how their peers take an active role in their health care. 6 finalist teams from 4 New Jersey schools came to Horizon Blue Cross Blue Shield of New Jersey’s headquarters to pitch their solutions to a panel of marketing and technology judges.
1st Place: RiseOn, New Jersey Institute of Technology
2nd Place: Simula Health, New Jersey Institute of Technology
3rd Place: New Horizons HCCC, Hudson County Community College
2018 Additional Finalists
Diversal, William Paterson University of New Jersey & New Jersey Institute of Technology
The Exceptionals, Rutgers, The State University of New Jersey & New Jersey Institute of Technology
Rise, William Paterson University of New Jersey
*Finalists listed in no specific rank order
Congratulations to the finalists and thank you to all of the teams for your submissions!
Douglas E. Blackwell
Senior Vice President & Chief Information Officer, Horizon BCBSNJ
Douglas E. Blackwell joined Horizon BCBSNJ in 2011, and is responsible for all aspects of Information Technology which includes the planning, development, and delivery of all applications and infrastructure, as well as system and technology operations.
Before joining Horizon BCBSNJ, Mr. Blackwell spent many years in the health care, insurance, financial services, and software business sectors. He served as Senior Vice President for Remote Application Hosting Services, a division of the Allscripts/Eclipsys Corporation. Prior to that, he served as Senior Vice President for Service Operations IT at CIGNA Corporation, and previously held several senior IT positions there. In addition, he held a number of executive positions at several software companies and was part of an Executive team that completed a successful IPO for a developer of hosted wireless telecommunications applications.
Born and raised in Boston, Massachusetts, Mr. Blackwell obtained a Bachelor's degree in both Business and Human Development from Colby College in Waterville, Maine, completed graduate work in the MBA programs at Babson College and Clark Universities in Massachusetts, and also attended Columbia University’s Executive Development Program.
Christopher is Executive Vice President, Commercial Business, of Horizon Blue Cross Blue Shield of New Jersey. As a key member of the Horizon BCBSNJ leadership team, Chris views his work as a mission. He’s passionate about helping transform the health care delivery system so that it provides what employees and employers need most. To that end, he’s committed to moving the company toward a value‐based care model that works better for everyone. Chris leads the Commercial business unit, and has end‐to‐end responsibility and full accountability for P & L (profit and loss) performance related to the Commercial market segments which include more than 28,000 group businesses, 2.8 million members, $7.5 billion revenue, the State Health Benefits Program and the Federal Employee Program. He is responsible for brand management, advertising, marketing, product development, sales and client management, broker operations, specialty products and services, contracts and underwriting. Chris also leads the commercial Dental business and Horizon Casualty Services, Inc., an industry leader in providing administrative services to the workers’ compensation and personal injury protection (PIP) business sectors. Chris holds a BS degree in Business Administration and an MBA in Management from Wagner College. He serves as both a Board and Executive Committee member of the New Jersey State Chamber of Commerce. Chris also serves on the Board of Trustees and is also a Nominating and Development Committee member of the NJTV Board.
Mary Ann Christopher
Vice President, Community Health, Horizon BCBSNJ
Ms. Christopher is a nationally recognized nursing leader and health care executive who has a distinguished record of health care innovation and transformation.
Ms. Christopher serves as Vice President, Community Health at Horizon Blue Cross Blue Shield of New Jersey. She is leading investigational studies in precision medicine and developing and facilitating care delivery transformation in palliative care. Ms. Christopher leads a payor/provider integration strategy which includes a consumer driven, community centric care coordination model focused on social determinants of health. She participates as an adviser to private equity firms focused on health care innovation and transformation. Ms. Christopher has led large community based health care systems, launching within them a comprehensive suite of services for women including federally qualified health centers, midwifery programs, home visiting maternal child health services and home based care and support programs for the elderly and disabled and their caregivers.
Ms. Christopher serves as a Congressional Appointee of the National Advisory Council of Nursing Education and Practice for the U.S. Department of Health and Human Services. She has served as a director on the boards of universities, health plans, trade associations, hospitals, community-based behavioral health systems, correctional health facilities, health technology companies, senior living corporations, and assisted-living and skilled-nursing facilities.
Ms. Christopher has received numerous awards and recognitions, including NJBiz Top 50 Health Care Leaders, Top 50 Women in Business and the American Nurses Association Honorary Human Rights Award.
Ms. Christopher is a Fellow of the American Academy of Nursing , New York Academy of Medicine, Public Health Leadership Institute of Centers for Disease Control and Prevention and the Wharton Nurse Executive Program. She has held faculty appointments at Columbia University, New York University, Rutgers University and Seton Hall University.
Ms. Christopher obtained her BSN Summa Cum Laude from Fairfield University and her MSN from Seton Hall University with a concentration in gerontology. Awarded honorary doctoral degrees from Fairfield University and Monmouth University, she has lectured internationally and published extensively.
Joo Young Kang
Head of US Health & Welfare Benefits, Chubb
Joo is the head of US Health & Welfare Benefits at Chubb and is responsible for delivering benefits to almost 15,000 employees and their families. Joo began her career as an employee benefits attorney but transitioned to corporate benefits administration. Through various positions at major global corporations, she built expertise in major areas of employee benefits, including retirement, health & welfare and wellness, and has experience in both US and non-US benefits administration
Joo has a B.A. and J.D. from Cornell University.
Vice President, Innovation Center, Inspira Health Networks
David Johnson, is the Vice President of Inspira Health Networks, Innovation Center. He is responsible for managing an innovation fund to explore internal innovative concepts, investment of seed funding in startups, and development of collaborative partnerships.
Since announcing the center in October of 2017, Inspira has built a dedicated makers space at the Technology Park of South Jersey at Rowan. The space houses a patient room of the future, where Inspira can run patient simulation for training clinical staff, explore new technology for efficiency, technology to enhance the patient experience and convenience, and demonstrate transitions of care from an in-patient hospital stay back to a patients home for further recovery.
Also in October of 2017, Inspira Innovations opened its new Inspira Health+ locations, as South Jersey’s first health technology bars. Patients, visitors, and Inspira physicians/staffs can visit these locations to learn more about the latest My Inspira, Access and eCare (telehealth) app developments as well as how smart technology and health are becoming even more integrated. Inspira Health+ supports the Inspira C.O.A.C. H. (post discharge) Program, PREP Program (Physician Referred Exercise Program) and the Population Health departments, as they introduce technology to patients managing chronic illness such as Congestive Heart Failure, Chronic Obstructive Pulmonary Disease, and Diabetes. In addition to Health+, Mr. Johnson is managing a robust portfolio of innovation projects.
Prior to leading the Inspira Innovation efforts, Mr. Johnson applied his Six Sigma Black Belt and LEAN credentials to driving operations improvement and managing Inspira’s team of internal consultants since 2005, and Temple University Health’s performance improvement team for 5 year prior to joining Inspira.
Mr. Johnson is a United States Navy Veteran, has his undergraduate degree from Rutgers University, and his advanced graduate degree from Saint Joseph University School of Business.